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AastraLink RP™ A Microsoft® Response Point™ Phone System

AastraLink RP™
A Microsoft® Response Point™ Phone System

Available July 2008

AastraLink RP™ is a powerful, easy to use communications solution for Small Business
Aastra has leveraged many years of experience in the analog, digital and IP terminal business to develop the AastraLink RP communications solution for Small Business. Powered by Microsoft Response Point phone system software, the AastraLink RP system is specifically designed to provide the Small Business market with a simple, complete telephone solution in a compelling and affordable package.Targeted for 50 users and under, the system is comprised of three components; an Aastra designed Base Unit, Gateway and new Aastra Response Point IP phones. With features such as auto-discovery and auto-configuration, setting up or changing the system can be done easily by an average PC user in minutes. For users, a voice-enabled user interface, advanced call routing, built-in voice mail, Automated Receptionist and contact integration with Microsoft Office Outlook® offer simplified access to advanced large scale PBX features.
The AastraLink RP solution offers:
- Sleek and stylish enterprise-grade, carrier quality phone system – A choice of three different telephones, including a cordless model and optional expansion modules- Voice-enabled user interface simplifying call management- Support for voice calls using both traditional phone service and VoIP- An easy way to reduce phone system management costs
See what a telephone system specifically designed for Small Business can do for your customers.
AastraLink RP™ Solution Components

AastraLink RP™ 500 Base Unit
– Stand alone Windows Embedded Server

AastraLink RP™ 540 Gateway
- 4 FXO ports- Stackable for scalability

Aastra Response Point IP Phones

6751i RP- 3 Line LCD display- Programmable Speed dial keys- Response Point button support- Response Point Auto-Discovery and Auto-Configuration integration- Full Duplex Speaker phone- Supports Response Point phone system software

6753i RP- 3 Line LCD display- 6 Programmable keys- Response Point button support- Response Point Auto-Discovery and Auto-Configuration integration- Full Duplex Speaker phone- Supports Response Point phone system software- Supports optional expansion modules

6757i CT RP- Full 144×128 pixel display- 12 Programmable keys- Response Point button support- Response Point Auto-Discovery and Auto-Configuration integration- Full Duplex Speaker phone- Cordless mobility with included handset unit- Supports Response Point phone system software- Supports optional expansion modules

Cheap PC gadget for Internet calls selling well

Cheap PC gadget for Internet calls selling well By PETER SVENSSON, AP Technology

Writer
2 hours, 44 minutes ago

What’s the fastest-growing fixed-line phone company in the United States?

It’s not Verizon Communications Inc. or AT&T Inc. — they’re losing lines. What about cable company Comcast Corp., which is raking in subscribers for its phone service? Even that company is being beaten by a small Palm Beach, Fla., company called YMax Corp., judging by its own figures.

You may never have heard of YMax, but you may have noticed the TV ads for its product, the MagicJack, which works with a broadband connection.

It’s about the size of a matchbox and plugs into a PC. After plugging a regular phone into the MagicJack, the user can make and receive calls much like using a regular landline.

In January, just after the broad advertising campaign started, YMax was selling a few hundred MagicJacks per day, said Jim Donlon, its chief marketing officer. Now, it’s selling 8,000 to 9,000 per day, and the company is on track to have half a million subscribers by the end of June.

That’s a meteoric trajectory in the phone business, propelled by the pricing: The MagicJack costs $39.95, including one year of free calls to the U.S. and Canada. Another year of service costs $19.95.

“It’s extremely low-risk. Most people I know are willing to gamble on 40 bucks,” said TeleGeography analyst Stephan Beckert, who follows voice-over-Internet providers.

Unlike most voice-over-Internet Protocol — or VoIP — providers, YMax is licensed as a phone company in the continental U.S. and operates a wide network of servers to carry its calls. VoIP providers generally outsource that side of the business.

Comcast, the fastest-growing cable voice provider, signed up a net average of 7,100 customers per day in the first quarter, ending with 5.1 million on March 31. Vonage Corp., the leading independent provider of VoIP that works with regular phones was averaging 334 per day, for a total of 2.6 million.

YMax’s subscriber numbers are “significant,” Beckert said, but he noted that its revenue is much lower than that of competing providers because it charges about as much for a year of service as its rivals do for a month. Even eBay Inc.’s Skype, which uses computers for calling, charges significantly more.

It’s unclear what effect the MagicJack is having on competitors.

YMax Chief Executive Don Burns said many customers buy a MagicJack as a complement to a cell phone, compensating for poor cell coverage at home. When the computer is off, the service can be set to forward incoming calls to a cell phone.

Burns and inventor Dan Borislow founded the company, financing it largely themselves. They’re telecom industry veterans — Borislow pioneered selling long-distance service to AOL subscribers in the 90s and Burns was the CEO of Telco Communications Group, which provided discount long-distance calls.

Burns says YMax’s structure helps keeps cost low and call quality high. In the future, the company plans to sell advertising that shows up on the PC screen while calls are being placed. It would use its knowledge of the customer’s location to display relevant ads.

Even so, Beckert is skeptical of the business model. Like YMax, Vonage has recruited customers by TV advertising for years. But Vonage has consistently lost money.

“I’m still not sure how you make money at $20 a year,” Beckert.

MagicJack’s next moves are to get on the shopping channel QVC and possibly expand sales beyond the Web and call centers.

“We have big-box retailers jumping at this,” Donlon said.

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On the Net:

http://www.magicjack.com